Our 10 Year Impact Plan

Eco-entrepreneurship as a basis

Muta's primary goal is to establish a sustainable business model that will allow us to invest in high-quality sustainable apparel and support continuous investments in environmental, community, and wildlife preservation-focused efforts.

We aim to always locate at least 90% of profits to these eco-focused efforts.

Community, creativity & diversity

Sustainability is a large part of our why; the rest of that is that Muta is a fun and creative way to interact with like-minded individuals. We hope to work closely with artists, athletes, and other diverse individuals on our path ahead.

We also hope to further these collaborations in time to support underprivileged individuals and communities. 

Making an eco-focused impact

In the short term, we will focus on frequent micro-donations to established charities in various domains. Sometimes, these charities will be linked to our collections or the artists we collaborate with. We aim to develop a system that makes it traceable where your purchase has made an impact. We hope to achieve this in the second half of 2024.

We aim to get closer to these sustainability and conservation efforts in the mid-term by self-vetting charities in several geographic areas and domains. By doing so, we will have a more direct, more significant, and more cost-effective impact. 

In the long term, we hope to manage these eco- and community-focused support programmes in-house. This way, we can ensure the maximum effectiveness of the resources invested in them. 

Our supply chain

We'll be the first to admit it. Producing clothing has a significant impact on the environment. However, clothing is an essential good, and as of day one, we will do everything we can to focus on a minimal-impact and sustainable production process. We will start by collaborating with partners that have invested in the sustainability of their supply chain, production process, and raw materials. 

In the longer run, we aim to get more extensive control over our end-to-end supply chain and to safeguard sustainability and equitable returns across this supply chain.