Our first blog post 🎉

This is our first blog post, written from our VW California van while at the North Sea coast for some kite surfing (yes, life can be good 😎).

mymuta.com has been live for about a month now, making this a great time to reflect on our progress so far.

What we realised

• We have a website 🙌, and our Instagram channel is slowly gaining momentum.
• We have our first customers! Your support and trust means the world to us ❤️
• We're setting up meetings with some fantastic graphic designers to brainstorm cool, limited edition series in the coming weeks.
• On a chilly note, we tested some base layer fabrics while ski mountaineering in the Austrian Alps. Exciting developments are in store, though the launch is penciled in for year's end.

What's next

• We'll start reaching out to people active in our communities to collaborate on creating more visibility for our brand.
• Our current supplier network is good but not perfect. In some specific cases this can result in you receiving multiple shipments for a single order, something that we want to prevent. We'll keep working on this.
• In May, we'll kick off our commitment to sustainability with our first CO2 offsets and charitable donations.
• We'll start looking out for an all-around awesome team member that shares our passion and that can help us move that goalpost forward a tiny amount every week.

What's after that? As for the future, we believe in steady progress over hasty leaps. To guide us through this process, we've sketched out a 10-year plan as a guideline for our decisions.

Your feedback is invaluable to us. Feel free to drop us an email or send a DM on Instagram with your thoughts.

Cheers & see you soon!
Bart 👋